Not another SKU. A category upgrade.
Colavita Antipasti fills the premium white space Sprouts' current set is missing — bringing Italian authenticity, shopper trade-up, and margin density to a shelf ready for elevation.
Antipasti has outgrown its shelf space.
The category has shifted from pantry staple to multi-occasion platform — boards, Mediterranean eating, premium snacking, weeknight convenience. The current Sprouts set hasn't kept pace.
Brand share of facings.
The shelf is dominated by private label (control + margin) and one national brand. The premium Italian tier is entirely unrepresented.
- Sprouts PL50%
- Jeff's Garden23%
- DeLallo6%
- Cara Mia6%
- All Others15%
The Gap. The Shoppers. The Lineup. The Ask.
The complete Antipasti pitch deck — built for Sprouts buyers — covering the category gap, the target shopper, the price tier strategy, the recommended Colavita portfolio, the promo plan, and the ask.
See the lineup, refreshed.
The new Colavita Antipasti packaging system — bold, vibrant, unmistakably Italian.