Colavita × Sprouts Farmers Market · 2026 Category Review
An Italian category, elevated for the Sprouts shopper.
An interactive review for Rachel Maher and the Sprouts buying team. Three sections: the live shelf, the category opportunity, and the refreshed Colavita lineup ready to win it.
The Review
Three sections, one story.
Each section is fully interactive. Distribute this single link to the buyer team.
01 — Field Audit
Set Analysis
Live shelf intelligence from the Miller Rd Sprouts. 145 facings, 14 brands, every SKU mapped — fully interactive.
14
Brands
145
Facings
$5.49
Median
Open section
02 — Strategic Pitch
Antipasti Category Opportunity
The premium Italian tier is missing. Here's the consumer wave, the white space, and the lineup to win it.
50%
Private label
$0
Premium Italian
3
Consumer waves
Open section
03 — Refresh
Updated Packaging
The new Colavita label system: bold watercolor illustrations, Made in Italy seal, vibrant shelf presence.
10
New jars
100%
Made in Italy
9.87 oz
Standard size
Open section